Sketches Liz Merchant

Designer and Creative Thinker.

Great design paired with a targeted strategy increases brand loyalty, engagement, and integration. As a seasoned designer, I carry a variety of projects from concept to execution for both fortune 500 companies and local start-ups. My industry experience spans from food products, national non-profit associations, residential, health and wellness, social corporate responsibility, dining, finance and more.

I create solutions that fit into the client’s larger strategic vision, not just a layout. Whether the goal is driving users to a promotional site, gathering leads, expanding a target audience, or converting free trials to subscriptions, I believe that successful design starts with listening. My 13 years of web and print design in collaboration with clients, UX designers, writers, and project managers has been essential for creating work that boosts ROIs and exceeds KPI goals.

Let’s collaborate on your next creative project. Call 410.456.2535 or email liz@lizmerchant.com.