Overview

At Exit10 Advertising, we created a humorous set of care packages for college students enrolled in CSX Transportation’s scholarship community program. Each package has words of support and encouragement that pair with a small gift for a special occasion. Packages include birthday cupcakes in a jar, spring break sunscreen samples, Amazon gift cards to help purchase school supplies, and a Starbucks gift card to stay focused during finals. These care packages allow CSX Transportation to stay top-of-mind as a future career opportunity.