Experience

Liz Merchant Creative, Inc.

Founder & Design Director, July 2015 – Present

Clients: RE/MAX Advantage Realty (Ron Howard & Associates), 2U, Brooks Publishing, MMBD Financial Services, Fresh Tonic. Client experience through Fresh Tonic includes AMSA (American Medical Student Association), Nature Sacred Spaces, AAMDS (Aplastic Anemia and MDS International Foundation).

Vitamin

Senior Art Director, September 2018 – July 2024

Clients: Catholic Charities of Maryland, GBMC, Society of Industrial and Office Realtors (SIOR), Global Refuge (formally LIRS), Squire Associates, and CreditXpert.

Responsible for overview concepts and design of promotional campaigns sometimes with the support of junior designers. Daily roles encompassed UX/UI design from user journeys to design QA, and client presentations. Designed various brand logos and systems with supporting collateral. Led and curated the interior design of Vitamin’s new Baltimore Harbor office including all paint colors, wall graphics, tiles, carpet, countertops, fixtures etc.

LMO Advertising

Art Director, December 2016 – February 2018

Clients: Nutshell, American Psychological Association, The Maple Guild, Ryan Homes, CQ Roll Call, National Association of Chain Drug Stores (NACDS), The Associated General Contractors of America (AGC)

Design solutions for a range of interactive and print media to exceed client expectations. Collaborate closely with creative director, copy writer, account team and creative staff to deliver high-end design within the budget and time line. Responsible for art directing junior designers on layout and production of projects through creative support, training, proofing, and delegation. Deliver effective presentations to clients.

Senior Interactive Designer, Summer 2015 – 2016

As a member of the UX department, I worked closely with UX designers, front and back-end developers to design corporate brochure sites, B2B product sites, promotional campaign micro-sites, custom e-commerce experiences, and a robust social media web application.

Exit10 Advertising

Senior Designer, 2009 – July 2015

Clients: CSX, Alere, The Bozzuto Group, TeleCommunication Systems, Glory Days Grill, American Portfolios, Camp Airy & Louise, and World T.E.A.M. Sports.

Develop brand identity systems to implement in social, web, mobile, apparel, outdoor and print media. Collaborate closely with creative director, copy writer, account team and creative staff to create high-end visual solutions within the budget and timeline. Oversee all design projects for assigned accounts to ensure the agency’s standard of quality is delivered and meets brand requirements. Work with digital director, programmers, and interactive project manager on various phases of web design including site architecture. Responsible for leading designers in creative concepts, layouts and production of print and interactive projects through creative support, training, proofing, and delegation. Deliver effective presentations to clients and owning partners.

The Miller Group

Art Director, 2008 – 2009

Clients: Necco, Goetze’s Candy, Grayson Homes, Floors Etc. and FerraraPan.

Planit Advertising

Graphic Designer, 2007 – 2008

Clients: University of Maryland Baltimore County, XLheath, Wall Street Institute and Nuveen Investments.

Eisner Communications

Graphic Designer, 2007

Clients: Provident Bank, The Maryland Lottery, National Aquarium in Baltimore and Morgan State University.

MGH Advertising

Production Artist, 2005 – 2006

Clients: The Baltimore Symphony Orchestra, Weight Watchers, Smyth Jewelers, K-Bank, John’s Hopkins and Towson University.